Post focus group preparation

As a group we decided to get ourselves even more research towards our music video was to do a focus group.  We are going to be asking a panel of people few questions relating to our genre.  We have taken into account the people we've asked age as we are focusing on the 16-30 age range.

Here are the questions we are going to ask and the reason behind asking them:

1. How old are you?

• Finding out the focus groups ages helps us understand what the most popular interests are of that age or age range.  We will take it into account on what the people of our target age range are/will expect from a music video today. 

2. What is your favorite music genre?

• The results from this question will help us what the most popular music genres are at the moment, and what kinds of music videos they will be familiar with.  This could help us with our narrative leading us in the right direction to get us more viewers.  

3. If we say electronica, what comes to mind?

• This will give us an idea of what we could use to make sure that our music video is representing the genre in the correct way.  This also gives us a rough idea on what our peoples opinion is on the genre.

4. In every band they have a USP about them. Something that makes them different. Can you identify what you think the main trademarks are of these artists? 

•  We are going to show the people of the focus group a power point showing different artists of our chosen genre (shown below).  We used this question because we believe that it would be very useful as it will help us with creating an image for our band to be shown in the digi pack and website.  The results will tell us whether an artist is noticed by only their music or because of their image too.  

Focus Group by

5/6/7. Which video is your favorite? why?

• For this question we are going to show our focus group 3 music videos from our chosen genre Electronica. The Prodigy - Fire Starter, Rihanna - We Found Love Ft. Calvin Harris and finally, Fatboy Slim - Weapon of Choice.   The 3 videos we have chosen are very different examples of Electronica, this, we hope will give us a variety of answers we can take into account of what the audience would like to see in a video of this genre. 

8. What video is your favorite and why?

• We are asking this question so we can use the outcomes in our own video. 

9. What is your least favorite and why?

• We are asking this question so we can try to avoid the outcomes in our own video