Digipack analysis

•  The first Digi pack I am going to analyse is The Fat of the Land - The Prodigy.  I chose this because The Prodigy are part of the electronic genre.  I think that this is a good example of a Digi Pack as it represents a lot of different things. It was released in 1997, this was a time when warehouse raves were very popular and drugs such as 'E' were taken.  The focal zoom effect used links in with the effect of vision you would get from the drug 'E'. The Prodiy's music was popular in this era and their songs were known to be played in these warehouse raves.  The use of the focal zoom effect on their Digi pack would stand out from others in a music shop and be familiar with the young people of the 90s. This could help sell the album. 
• The Crab is a juxtaposition as it is small, but is intimidating.  It is like a representation of the lead vocalist of The Prodigy, Keith Flint because when Keith performs he has a bizarre way of performing jumping around the stage.

this is Keith Flint performing in the 90s.  You can see the similarities between Kieth's body language and the body language of the crab.
This also shows that image is a big thing in The Prodigy's career with his green spikes and dark eye make-up, but because their image is so strong and memorable, they don't need to present themselves on the front cover of the Digi pack. 

• The second Digipack I am going to analyse is 'Ready for the Weekend - Calvin Harris' I have chosen this Digipack because it is in the genre of electronic but also is a sub genre of pop.  You can see this because it has a beauty shot of a female as the main image.  The image and the album title is a hegemonic referal to a young woman of today who likes to go out at the weekend and party.  The fact she is wearing sun glasses, which are made to stand out in the whole picture gives the impression that she has two sides to her, that maybe she has a more 'wild' side to her when she 'lets her hair down' which links with the album title connoting that she is ready for the weekend. 

• The font type is the same as the font on a calculator or a computer.  This then links with the Electronic genre.  Because the image can lead to the Pop genre, the font used brings back the Electronic image to it.