Research Plan

As a group we have  decided to split the  research planning between the 4 of us.

• Questionnaires 
• focus groups
• Interviews 
• characteristics of the genre 
• Market research

My role in this is to put together a focus group with Daniel.  We have decided to do 2 focus groups one around the age of 17-18 (year 13) and then the other with teachers from the age of 24-30.  I decided on those ages because when we were looking at our  target audience we thought we should aim it at people who are willing to pay money for their music and not have a worry about it.  We decided not to use year 9s (14 year olds) in a focus group because we knew that they wouldn't be willing to pay an average price on a song on iTunes whereas they would be wanting to spend their pocket money on other things when you can listen to music for free using sources such as YouTube.

We have been looking at different music videos such as:

• Lady GaGa - Bad Romance 
• The Prodigy - Voodoo People/Breathe/Omen/Firestarter/invaders must die
• Fatboy Slim - Weapon of Choice  

while we were looking at the music videos we were making note of the characteristics we noticed a lot in the videos. 

characteristics of electronic music videos: 

• effects
• dance
• p.o.v shots 
• Rotating camera 
• blurs
• Flicker pad effect 
• jump cuts 

While we were doing this Kirstie was writing up a questionnaire, she wrote questions that would give us an understanding of what people expect to see in music videos and the characteristics of what they would expect from a Electronic music video. 

Becky did a powerpoint of electronic research :

Electronic Research